Gym management, reimagined

Built around
your gym

Not the other way around.

Most platforms make you bend your gym to fit their software. We shape the platform to fit you — the features your gym needs, custom-built as part of the base plan.

LimitedFirst 90 days free — for the next 9 gyms only.

LPM Fitness Chicago — gym floor
LPM Fitness ChicagoA New Plot client
LPM Fitness member app
One coherent brandA custom mobile app and website that match your gym — all in one place.

The New Plot difference

Everything is built around your gym.

The foundation

Custom-built features, no additional cost

Need something the platform doesn't do yet? Tell us. We build the features your gym wants as part of the base plan — they simply become part of your platform.

Honest processing

Stripe's minimum rate, never marked up

Unlike other gym management platforms, we add nothing on top of Stripe's fees. You pay 2.9% + $0.30 per transaction (may vary by region) — and not a cent more.

Your name on it

A custom mobile app in your branding

Your logo, your colors, your voice — delivered as a coherent iOS and Android experience your members recognize as yours, not ours.

The standard

A platform shaped to your gym

Your offerings, your rules, your workflow. New Plot molds itself to the way your gym already operates, so there is no new system to bend to.

57×the cost of acquiring a new customer
versus retaining one

Retention is the business

Keeping a member costs a fraction of winning one.

It costs 5–7x more to acquire a new customer than it does to retain an existing one. A fully branded, easy-to-use member experience helps strengthen your brand at every touchpoint, making members more likely to stay engaged and continue their memberships.

That experience is exactly what we build around your gym.

A rare window

We just expanded our team.
You get the first 90 days free.

With our increased capacity to build, we're taking on a new group of gyms — and giving each of them their first 90 days on the house. This offer stands for the next 9 gyms only. When they're gone, it's gone.

Meet you where you are

Pricing without the fine print.

Website
$39/ month

A professional web presence, built and cared for by our team.

  • Professionally built website in your branding
  • Hosting, updates & maintenance handled for you
  • Mobile-friendly and built to convert visitors
  • Direct access to our team
App & Website
$179/ month

Everything under one roof — the platform, your app, and your website.

  • Everything in Platform & App
  • Professional website in the same coherent brand
  • All of your software needs in one place
  • One partner, one monthly bill

No setup fees. No per-member charges. Card processing at Stripe's minimum — 2.9% + $0.30 per transaction (may vary by region). We never add to it.

New Plot will dedicate time to truly learn you and your business on a personal level. It feels like you have a true partner with a vested interest in your success.

Lisa · LPM Fitness Chicago

Book a Free Demo

Aug 10 – 16, 2026
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Find out if New Plot is the right fit for your brand and learn what we have to offer.

The full picture

See what we can do for you

Programs, scheduling, members, passes, and the business side — every piece of the platform, shaped around your brand and delivered in under a month on average.

Explore what we build
A warmly lit independent gym

Our story

Built by people who lived the problem.

After spending years in and around fitness, we noticed a problem nobody was solving.

Too much of the work gym owners and trainers do every day has nothing to do with coaching. It goes toward managing software that wasn't built for you, paying for tools that keep getting more expensive, and operating a business that was supposed to feel simpler than this.

And for a lot of independent gyms and studios, the entire online presence is a Facebook page that was never meant to support a thriving fitness community.

That's what started New Plot.

One platform for scheduling, payments, member management, a fully branded iOS & Android app, and a professional website, all shaped around your vision.

Just need a website?We can do that.
Want a mobile app for you and your clients?We can do that.
Want everything under one roof?We can do that too.

We meet you where you are — no forcing you into more than you need.

We're a focused and nimble team on purpose, so we can give each of our customers the attention they deserve and put their feedback into action.

If you're an independent gym owner, personal trainer, or Pilates studio owner who's ever felt like your software works against you, we'd love to show you what we've put together.

Come see what we've built